What Do I Have To Do For SEO With Bing?
Bing uses a new algorithm and there are certain things that you can do to improve your ranking in Bing (Bing SEO).
Bing
Bing encourages SEO (white hat SEO) and gives some clues in a document titled Bing–NewFeaturesForWebmasters.pdf .
Based on this document, the following things are important:
- Unique title for each page
- Unique meta descriptions for each page
Bing creates out of these sources the captions displayed on Bing. So, if you spend some time tweaking these, you will always do a better job than relying on the captions created by the search engine.
- Using consistent data structures between pages on your website
This means you should be placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc. That way the bing crawler can access and index your site much better, resulting in more pages being indexed.
- Building and submitting a Sitemap to bing
The sitemap should only be submitted initially and once there are major changes on you site.
After the sitemap is built, you can submit the sitemap.xml file via the Sitemap tool in Bing Webmaster Center or directly from your browser’s address bar by typing the following:
http://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml
Make sure that you give the full URL for your website’s sitemap.xml file to bing by including it at the end of this line.
- Reducing SERP bounces
This is achieved by giving the visitor unique, high quality content and not putting everything on one page. Let them click forward to the next page and the next etc. The search engines register this (at least the first click through and the time). Adding a video to every page is also a good idea, as watching a video always takes sometime and that will be recorded favorably by Bing (and Google SEO as well as Yahoo SEO). This is probably the most important on page SEO factor.
If the visitors stay on your site, you will be rewarded with more visitors. If they just bounce, you will not get more visitors from that search engine for that keyword or even for that category.
Aside from that, good old SEO like for example link building works, or as Bing states it: “Investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.“
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I don’t buy the bounce rate theory. What if your landing page is also the transacting page or what if Bing gives the right info first time leaving no need for the visitor to go any deeper? Also how would they monitor clicks on your server without tracking visitors, which they don’t do??
Sorry just don’t buy it, I have never seen any evidence to suggest any of the big search engines use bounce rate as a ranking factor and even Google’s Matt Cutts has said it would be an unreliable metric.
Hi Tom,
It is not a theory. It is directly from Bing.
Also, it is one of the metrics shown by Google Analytics. Why would they bother to show it, if it would not be important.
As an SEO company I have access to many web sites and also the Google analytics data. So far my research has proven the data.
Whenever I managed to reduce the bounce rate for one of the web sites that I either own or manage, I got better rankings and more visitors from search engines, all other things being equal.
[...] SEO for Bing differs not that much from Google SEO or Yahoo SEO. Reducing SERP bounces is the most important on page factor in SEO (Search Engine Optimization), as this factor monitors how good your content is. Or better how good your content matches the “ad”. The search engine listing is nothing more than an ad. If that ad matches what you deliver, you will have happy visitors that turn into customers. [...]
Interesting. I’ve always wanted to do this but with a small variation. Didn’t know Bing had this facility. Sure would have loved to try it out and see. Thanks a bunch for the information. Cheers