YouTube and SEO

Now the question arises, what you should do with the videos once created: Just upload to YouTube and leave it with that or should you upload to YouTube and also post them on your own site as well.

You should post them on your site as well.

1. This gives you more relevant content

2. This will increase the number of viewers, which will in turn give you a better ranking for the videos on YouTube. And this will then result in more viewers.

3. If you post the videos on your pages, you increase the time that visitors spend on your site. This is probably them most overlooked and most important SEO factor.

Search engines nowadays try to deliver excellent results to the visitor. How good the results are is measured by the bounce rate and by the time spend on a given page. The easiest way to increase the time spend is by putting videos on your site!

If you want to find out more about Youtube Marketing, I suggest you read an article from Glenn Gabe on youtube-ranking . He describes the Youtube Ranking factors as: title, description, tags, views, ratings, playlist additions, flagging, embeds, shares, comments, age of video, channel views, subscribers, inbound links (links from outside of YouTube pointing to your videos).