Bing

Bing encourages SEO (white hat SEO) and gives some clues in a document titled Bing–NewFeaturesForWebmasters.pdf .

Based on this document, the following things are important:

- Unique title for each page

- Unique meta descriptions for each page

Bing creates out of these sources the captions displayed on Bing. So, if you spend some time tweaking these, you will always do a better job than relying on the captions created by the search engine.

- Using consistent data structures between pages on your website

This means you should be placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc. That way the bing crawler can access and index your site much better, resulting in more pages being indexed.

- Building and submitting a Sitemap to bing

The sitemap should only be submitted initially and once there are major changes on you site.

After the sitemap is built, you can submit the sitemap.xml file via the Sitemap tool in Bing Webmaster Center or directly from your browser’s address bar by typing the following:

http://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml

Make sure that you give the full URL for your website’s sitemap.xml file to bing by including it at the end of this line.

- Reducing SERP bounces

This is achieved by giving the visitor unique, high quality content and not putting everything on one page. Let them click forward to the next page and the next etc. The search engines register this (at least the first click through and the time). Adding a video to every page is also a good idea, as watching a video always takes sometime and that will be recorded favorably by Bing (and  Google SEO as well as Yahoo SEO). This is probably the most important on page SEO factor.

If the visitors stay on your site, you will be rewarded with more visitors. If they just bounce, you will not get more visitors from that search engine for that keyword or even for that category.

Aside from that, good old SEO like for example link building works, or as Bing states it: “Investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.“