photo credit: davedehetre

Keyword Stuffing

This is undoubtedly one of the biggest and the most expensive mistakes one can make. You can also call the act of keyword stuffing “over optimizing”. A lot of people and web designers feel that when they add a desired keyword into the content of a page and its template, they will increase the chances of getting ranked higher. However, one must keep in mind that the search engines are intelligent. They look for a natural flow of keywords within the content body of the site. If you try to stuff your page with keywords, then it will be detected by them very easily. It’s usually fairly easy to satisfy the search engines: Just write naturally. The keyword density will most likely be fine. If your site offers good, fresh, quality content and the keywords are relevant to the theme of your site, then the search engines will reward you with a good ranking.

Build It, and It Will Rank

It’s hard to believe but there are still people out there who have this assumption that all they need to do is get their site indexed, search engines will rank it automatically in good positions over time. But they forget the fact that by injecting even the basic SEO practices into their website, they can rank better than the others. If a site is badly optimized, the chances are high that it will never be able to get a good ranking. Getting top search engine positions is not difficult, you have to do your homework first and implement the optimization process as much as you can, in a natural way.

Just Depending on Social Media

As we all know, social networking sites have gained a lot of popularity in the recent few months and there’s a big buzz around these, especially Twitter and Facebook. The reason is that they have spread by word of mouth and have made their way into people’s lives, becoming a need to them. But are they any good when it comes to link building? The right answer is they are worthless for SEO purposes. Facebook and Twitter might spit out quality traffic from time to time, but the backlinks you get from them are “No Follow”. This simply means that you won’t be getting any leverage from the links on these social sites. If you have been dependent on such sites to give you link juice, then you better start looking elsewhere.

Building Links Unethically

This is a serious issue that is growing day by day due to heavy competition. Many websites nowadays are trying to improve their rankings by unethical link building. There are unethical SEO companies out there who promise to give websites a large amount of links fast and easy. Even though they do deliver results and the links are indeed generated, the manner in which it is done is totally unethical and this could ultimately have your website banned from the search engines for indulging into unethical practices. If you’re outsourcing your work to a SEO company, make sure you know how the links are being generated, so that you avoid to get into trouble.

SEO or How to Get 'em boats out of da 'arbor                         Photo © CMJ Stock

When you are surfing the web, you may have noticed many websites with huge content on board yet with a few visitors. (You can get an idea how much traffic a web site has by checking it out at alexa.com.) Have you ever though why this is the case, I mean the little traffic? The only thing that they are lacking (assuming that they have sufficient and proper content) is search engine optimization. If that content and the website is correctly optimized for the search engines, it can drive a huge amount of traffic.

The search engine optimization aims at preparing the website to attain a better rank in the search engine results pages (SERPs). This means that the search engine optimization will involve refreshing every aspect of the website. Beginning from the URL and content, you will slowly be building links and will be working on submitting articles to article directories (Best bet here is www.ezinearticles.com) containing links to your website. All this is part of search engine optimization (SEO) and it is extremely important for the success of any online business. You will not get sales if you have not enough targeted visitors coming to your website.

Remember that believing that the visitors will come naturally to the website is a false concept. All you need to do to reject this belief is to make a search related to your keywords. How many pages do you see? A million or a thousand? Whatever the figure is, it is still huge. You will have to do things and you will need to put in effort in order to stand apart from others. Any natural or organic traffic will not come to your website if you are not located on the very first page of the search engine results.

If you have optimized your website, you might like to say that it cannot do anymore than what it is already doing. This again is not true. You can always improve anything and your websites is no exception. You can hire a search engine optimization professional and you will see the difference. Remember that hiring a professional is a job in itself and you must make sure that you are hiring the right person. Never believe in hiring the very first person who comes your way. Always perform tests and conduct interviews. Make sure that you are getting the best for your search engine optimization campaign.

Make sure that you are always adding excellent content on a regular basis to your website. All your search engine optimization efforts will dead end if you are not paying special attention to the content. Also make sure that the content is unique and is not copied from anywhere else (If in doubt, run it through copyscape.com).

Bing

Bing encourages SEO (white hat SEO) and gives some clues in a document titled Bing–NewFeaturesForWebmasters.pdf .

Based on this document, the following things are important:

- Unique title for each page

- Unique meta descriptions for each page

Bing creates out of these sources the captions displayed on Bing. So, if you spend some time tweaking these, you will always do a better job than relying on the captions created by the search engine.

- Using consistent data structures between pages on your website

This means you should be placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc. That way the bing crawler can access and index your site much better, resulting in more pages being indexed.

- Building and submitting a Sitemap to bing

The sitemap should only be submitted initially and once there are major changes on you site.

After the sitemap is built, you can submit the sitemap.xml file via the Sitemap tool in Bing Webmaster Center or directly from your browser’s address bar by typing the following:

http://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml

Make sure that you give the full URL for your website’s sitemap.xml file to bing by including it at the end of this line.

- Reducing SERP bounces

This is achieved by giving the visitor unique, high quality content and not putting everything on one page. Let them click forward to the next page and the next etc. The search engines register this (at least the first click through and the time). Adding a video to every page is also a good idea, as watching a video always takes sometime and that will be recorded favorably by Bing (and  Google SEO as well as Yahoo SEO). This is probably the most important on page SEO factor.

If the visitors stay on your site, you will be rewarded with more visitors. If they just bounce, you will not get more visitors from that search engine for that keyword or even for that category.

Aside from that, good old SEO like for example link building works, or as Bing states it: “Investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.“

BANG there you are … Squarely sitting on the first page.

#1inGoogleYahooBing

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HP Jeschke

Search Engine Optimization is actually a lot easier than some people want to make you believe. There are basicallly two areas of SEO: On page SEO and off page SEO.

On page SEO deal with all the things that happen on your own page. The main things are:

- Navigation

- Title Tags

- Meta Tags

- Content

- Web Site Structure

You can read up on Positive ON-Page SEO Factors and Negative ON-Page SEO Factors . The Positive OFF-Page SEO Factors and Negative OFF-Page SEO Factors are the factors that are on happening on other sites, linking to yours.

These are things like

- PageRank (PR)

- Age of links

- Numebr of links

- Context of links

Most of the Search Engine Optimization factors come naturally if you build your web site with the visitor in mind:

If you deliver excellent, unique content that is keept up to date you have already built a good foundation. If you the structure the content in a way that is easy to navigate you are well on your way to get good rankings.

You can not really trick the search engines, at least not for a long time. All you can do is put some emphasis on certain things and improve certain aspects.

SEO boils down to knowing what to do and doing it on a regular basis.