It basically consists of replacing bad content that happens to appear on Google or other search engines, like Bing or Yahoo, with content that was created or controlled by you or your company.

Video on Online Reputation Management

While it is not in all cases difficult to repair the online reputation, it means usually a lot of work. There are certain things that have to be done on a daily or weekly basis. You can hire us to fix your online reputation and get on with your life.

If your online reputation is wrecked, it is usually difficult for yourself to handle it. Yes, you can read up on how to do it. But really doing it and being confronted with all the bad things about you or your company is no fun.

We ca do the job professional for you. We are not emotionally connected to whatever is written. We are also not your judge. You tell us what to handle and it will get handled. The bad things might be true or not. But what good is it if all the negative results kick you in the back all the time? Give us a call now and lets discuss your case!

Does your Online Reputation look foggy?

The bad results have usually some “juice” behind them. And very often the bad results reside on trusted web sites, like government pages or web sites from Newspapers etc. If you want to push these negative results off their places, you need much more than just creating a few social media profile pages.

The profile pages that you have created in order to outrank the negative results need to be charged with some serious link juice. After they are charged up with link juice, they can start to outrank your bad stuff. How much link juice you will need, depends a lot on what kind of PageRank you target has. The higher the PageRank, the more effort in necessary in order to outrank them.

Google, Bing and Yahoo gives a lot of trust to government web sites. The same is true for web sites from newpapers and other media. If they have published some negative items about you or your company, you basically have to outrank them with your good results.

It took years for these web sites to build up to the size that they have now. So, you can not expect to easily outrank them with some cheap social media profile pages without any further work.

In Real Life You Fix Your Reputation with a Rose - Online Reputation Management is Different

Photo credit: Small Rose by Christopher Jeschke CMJ Photography

That’s not good! But it can be handled. Here is how it is done: First you isolate the listing or listings that you want to attack. Then you decide how to go about it. Usually it is best to start a campaign to outrank the bad stuff immediately. Sometimes it is also possible to yank the negative listing out of place. This can by done by direct communication, indirect communication (legal means).

The best approach to fix your online reputation is in most cases to just plainly outrank the bad stuff with your good content. There is an excellent article on marketingpilgrim.com where Andy Beal describes in detail on Google Reputation Management: Fix Your Google Reputation & Remove Negative Results.

You can use Social Media Sites to get your online reputation back under control. If you want to know how to do it, you can see what David Wallace suggests in an article titled Using Social Media To Help Manage Online Reputation.

But if you only address the search results, you are only treating the result, not the cause. In each case it is necessary to also address the root of the problem. Listen to the person that spreads the bad news if you want to improve your online reputation. Sometimes the things are justified or at least have some truth to it.  If you are willing to listen, it is very often possible to get the bad news removed and turn that disgruntled person into a firm believer.

It is also important for your reputation management to monitor what is being said about you online. You can use Google alerts, Yahoo alerts, RSS feed subscriptions to search results Technorati, Feedster, Yahoo & Google News, BlogPulse and  Social Media via tags: tagbulb.com, tagfetch.com, keotag.com as suggested in Basics of Online Reputation Management.

If you don’t want to do the reputation management yourself, you can always hire me and I’ll get that stuff handled.