photo credit: Christopher Jeschke Stock Photo Blog

Google Top Ranking - Soar Above Your Competition

First you start with you own web site. You create a page on your site and make sure that the keyword in in the name of that page. If you ant to rank for “blue widgets”, your site should already be about “widgets” and the domain would ideally contain the term “widgets”. The full URL of your page would then be something like widgets.com/buy-blue-widgets.html.

On the page itself you would make sure that the title tag would be something like “buy blue widgets” and that the Meta description tag would contain a nice and concise description, also containing the words “buy blue widgets”.

Then you would write a nice article on “buy blue widgets” that would contain the phrase “buy blue widgets” and natural variation thereof sprinkled nicely into the text (naturally, no stuffing please). The title of your article would have “buy blue widgets” in h1 or h2 tags.

In the navigation you would link to other documents on your site about widgets and you would also link to industry or history resources on “buy blue widgets” on other sites.

Then you would build links from other pages on your site pointing to the “buy blue widgets” page, using the anchor text “buy blue widgets” and natural variations thereof. You would also build a nice video on how to use blue widgets and put it on your “blue widgets” page.

This are the main on page SEO factors and should be sufficient in most cases ( I assume that you make sure the page loads fast and the html code is readable by ‘dem’ stupid browsers).

Now you go into the off page SEO. First you check your competition. You can do that directly on Google or you can use something like nichewatch.com for example (It’s a free tool that shows you the competion for any given keyword).

Then you get a link from every (or as close to every) page that ranks well for “buy blue widgets”. With some pages it will be easy, as they might be articles on a public article directory, or on dmoz.org or other directories. If you can’t get a direct link from a particular page, you can either out-create the link or knock the page out of its place.

By out-create the link I mean that you create more links from other pages that also rank for that keyword or get links from pages that at least rank well in that niche or industry.

You might be wondering how to knock out a page from its Google listing. In short: you duplicate their link profile and then add a few more. Stay tuned for a detailed article on how to de-throne a Google listing.

Once you are par with your competition, you can throw in some additional dofollow links with your anchor text and you’re all set. If you need to find dofollow blogs, I can recommend the DoFollow Blog Directory & Compendium.