Is SEO or Search Engine Optimization Really Necessary?

Wednesday, October 21, 2009
By HP Jeschke

You might wonder whether it is really necessary to do Search Engine Optimization or SEO. Well, if you do not care about traffic and targeted visitors to your web site, you do not need to do it. If you want to have targeted visitors that are eager to buy your products and / or services, you should read up a little on this SEO thing.

SEO

Search Engine Optimization is actually a lot easier than some people want to make you believe. There are basicallly two areas of SEO: On page SEO and off page SEO.

On page SEO deal with all the things that happen on your own page. The main things are:

- Navigation

- Title Tags

- Meta Tags

- Content

- Web Site Structure

You can read up on Positive ON-Page SEO Factors and Negative ON-Page SEO Factors . The Positive OFF-Page SEO Factors and Negative OFF-Page SEO Factors are the factors that are on happening on other sites, linking to yours.

These are things like

- PageRank (PR)

- Age of links

- Numebr of links

- Context of links

Most of the Search Engine Optimization factors come naturally if you build your web site with the visitor in mind:

If you deliver excellent, unique content that is keept up to date you have already built a good foundation. If you the structure the content in a way that is easy to navigate you are well on your way to get good rankings.

You can not really trick the search engines, at least not for a long time. All you can do is put some emphasis on certain things and improve certain aspects.

SEO boils down to knowing what to do and doing it on a regular basis.

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This entry was posted on Wednesday, October 21st, 2009 at 5:19 pm and is filed under General SEO, Off Site SEO, On Page SEO, On Site SEO. You can follow any responses to this entry through the RSS 2.0 feed.

2 Responses to “Is SEO or Search Engine Optimization Really Necessary?”

  1. SEO Comapny
    January 22, 2010 at 1:21 am

    Nice tips, I will follow your guide but I have concern about meta tag I have heard meta tags having no SEO value now days.

    #1243
  2. HP Jeschke
    January 22, 2010 at 2:16 pm

    The only meta tag that is really important is the description meta tag. The snippet that you see in Google.com and other search engine is based on that description meta tag.

    From Google: “Google does not use the keywords meta tag”

    But the description meta tag is not used in the ranking. Other meta tags are described in detail on Google Webmaster Central.

    #1264

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