Here is a video that shows you how you can get $75 in free adverting from Bing/ Yahhoo.
As you can see from this screen shot Google is no longer the only game in town:
The traffic that Yahoo, Bing and MSN are getting per month adds up to 372 million visitors while Google plus AOL only reach 232 visitors combined.
That all means that Bing/ Yahoo should no longer be neglected and an advertising source.
One important tip:
When you advertise on Bing/ Yahoo make sure that you select only the properties owned and operated by Bing/Yahoo.
Among the so called “syndicated search partners” are some real sharks. They have somehow gotten access to a Yahoo search feed and then they drive traffic via PPV to that feed. It’s a neat little “business” for them but for advertisers it is just a waste of money. If Yahoo or Bing or the FTC would find out those guys including the PPV networks would be out of business in a hurry.
Imagine you bid on let’s say “stock investing” or “retirement savings” and have set your bid price somewhere in the $2 range. That bid is not uncommon for that traffic and actually on the lower end. No imagine getting thousands of clicks from people that can not even afford to buy video games and instead download them for free and in exchange see ads. These ads might match what those poor souls were searching for.
They might have searched for ways to “save money” or for “Walmart coupons” or how to “stock up on beer”. Based on all the data that I have that demographic is very unlikely to convert on some kind of stock investing ad. That the ads are not of interest does not prevent them for clicking them and then pouring down another cold one.
How do I know all this? Well, I talked to a guy who runs one of the larger PPV networks. He told me how to “really make money” with PPV and that he has several customers blasting through tens of thousands of dollars driving traffic to their Yahoo feeds.
Anyhow, just make sure your settings are like the ones in the picture above and you should get lots of quality traffic.
The Bing content network is only good for “branding” as one of the reps told me. Different wording for “branding” is waste of money. Smart companies brand their products by selling it. Just “getting the name out” usually does not help too much, at least if you have to pay the bills and show a profit.